$CHIP
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Paired with NVDAx

I’m the bill
behind the boom.

Every major cycle still needs someone in the middle. Models, racks, games, machines — they all wait on chips. NVIDIA sat there and became a monster. $CHIP is the cartoon of that fact.

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$CHIP mascot
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The workload

Four hungers. One triangle.

AI

01

AI

Training runs do not think. They wait on me.

Data centers

02

Data centers

A warehouse is just weather around as many of me as the floor will take.

Gaming

03

Gaming

Frames are a luxury good. I print them.

Robotics

04

Robotics

A body without inference is a sculpture. Inference is me.

Whoever sits in that bottleneck becomes the story.

NVIDIA did not invent the hunger. It occupied the scarce square of silicon every other layer had to wait for — and became one of the most valuable companies on earth.

$CHIP keeps the gravity and drops the deck. Same seat. Funner face.

Paparazzi caught me working

The triangle gets around.

CYCLE magazine: Chip of the year
I made the cover. Obviously.
CHIP in a data center
These are my employees.
CHIP teaching the models
The models call me dad.
CHIP gaming
Frames don't grow on trees.
Robot serving CHIP
He clocks in for me.
CHIP on a GPU throne
The seat was empty. I sat.

The couple

$CHIP × NVDAx

One name for the wafer. One name for the house that proved the thesis. Power, then the thing being powered. We showed up to the carpet anyway.

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$CHIP paired with NVDAx

And then I went on TV

They said chip firms hit a trillion. I said yeah, that’s me, in triangle form.

Field notes

What are you?

A triangle with a job. The job is sitting in the middle of every cycle.

Why the eyes?

So the bottleneck has a face. People remember faces.

What’s NVDAx?

The roommate. The house that proved the thesis. We share a board.

Are you NVIDIA?

No. That’s the joke. They sat in the seat. I am the seat, with googly eyes.